My session, Technology Social Networking Tools for Today's Real Estate Professional, will focus on expanding your marketing efforts further into the digital realm. Topics will benefit the novice to the veteran and include:
- How to get started
- Benefits of getting started
- Pitfalls to avoid
- Security and safety measures to consider
- How to develop a social networking policy and promote ethical marketing
- How to expand a trade area
- Tech Do's: A case study of a marketing effort that went from 30 to 15,000 members in one week
- Tech Don'ts: An overview of ineffective marketing using social networking
- How to leverage apps and tools to manage your campaigns
If you have been sitting on the fence about whether to tablet or not, know that a majority of this session will be presented live from an iPad2. Take a sneak peek at my short list of must–have apps for the commercial practitioner.
If you need a technology primer before the session, check out NAR Commercial's 55–minute Webinar that I hosted, which focuses on why the Internet has finally become the common connection for every businessperson worldwide.
Finally, be sure to leverage technology to make the most of the CCIM Live! event before you arrive by:
- Signing in
- Updating your profile
- Checking out the list of attendees
- Setting your calendar for the events you plan to attend
- Having your events e–mailed to your iPad, iPhone, smartphone, or computer
Thanks to the Institute for providing such a versatile technology platform from which we can make the most of the fall conference experience.
Todd Clarke, CCIM
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