Day two at
CCIM Live! began bright and early with a networking breakfast hosted by conference co-chairs Bobbi Miracle, CCIM, and Katya Naman, CCIM, followed by the CCIM Institute Board of Directors meeting.
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Todd Clarke, CCIM |
Todd Clarke, CCIM, CEO of NM Apartment Advisors, led the day's first education session,
Innovative Marketing: Integrating Social Networking Into Your Existing Marketing Plan. "Successful implementation of social networking requires listening," Clarke explained. He recommended several tools that commercial real estate professionals can use to monitor social media including Google Alerts, TweetDeck, and HootSuite. "Don't post listing after listing," Clarke said. "Start a conversation."
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Economic outlook panelists |
The
CCIM Live! economic panel luncheon began on a positive note: "I don't think we'll see another recession," said Mark G. Dotzour, chief economist and director of research at Texas A&M University. "We have too much pent-up demand." But fellow panelist Mark Vitner, managing director and senior economist with Wells Fargo, was less optimistic. "U.S. fiscal policy is mathematically unsound and unsustainable," he said, explaining that, while we probably won't go over the fiscal cliff, significant "fiscal drag" is certain to plague the U.S. economy in 2013. Suzanne Mulvee, senior real estate economist with Property and Portfolio Research, offered a perspective on how the major commercial real estate property sectors are faring amid these economic circumstances. "The good news is that things are moving," she said, citing falling vacancy rates in many markets.
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Troubled assets panelists |
Over $1.5 trillion of commercial real estate loans will mature in the next five years. Panelists who participated in the
Troubled Assets session offered four perspectives on this situation: special servicers (Bill Stolberg, CCIM, CPM), national banks (Jeff Johnson), community banks (Maryann Mize, CCIM), and brokers/investors (Gary Ralston, CCIM).
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CCIM All-Star Panel |
The conference closed with the
CCIM All-Star Panel hosted by 2013 CCIM President Wayne D'Amico, CCIM. D'Amico asked some of the top industry professionals who also happen to be CCIMs why they value the pin. "We're bound together by the education," said Richard E. Frazier Jr., CCIM, director of real estate with Kaman Industrial Technologies. "Since we speak the same language, we can move quickly through a transaction, which is important in our business." And Ryan Lorey, CCIM, senior director with Broadcom Corp., noted that CCIM concepts can make a big impact in the C-suite: "We can take the knowledge we have and educate corporate CFOs."
Thanks to all who attended. See you in Denver in 2013!
Video clips and slides from select sessions will be available on
live2012.ccim.com soon.